Guided by the psychological, behavioural, and aesthetic dimensions of online mass media, my practice investigates how images not only reflect but also construct social realities. I primarily work with found media, treating the social landscape of the internet as an endless source of visual and conceptual material.

My work borrows from the visual vernacular of the internet — meme formats, user interface frameworks, and algorithmic aesthetics — to emphasize the broader role of performativity in online environments, focusing on how the nature of constant digital performance shifts societal norms. Inspired by the inherently communal landscape of the internet, I approach my practice with a belief in contribution as a creative act, viewing shared media as a collective resource. My practice embraces the collaborative nature of online culture, focusing on the act of contributing to a shared visual conversation rather than individual ownership. In working with these images and leveraging their coded meanings, I seek to navigate and interpret contemporary societal structures, exploring how social realities function in an era that is predominantly experienced online.

The structure of my work is shaped by the nature of online content itself. Much of my practice revolves around compiling and recontextualizing found media, pulling from an array of sources such as TikToks, memes, internet subcultures, and popular discourse. I engage with these images by editing, remixing, and compiling them to create new, stylized compositions that evoke the fast-paced and saturated experience of consuming digital media. By emphasizing the repetitive, hyper-consumable nature of these media forms, my practice aims to reveal the underlying systems that drive online content production, and conversely, the cultural systems that are being developed in response to digital media.

My creative process often involves extended periods of research and image collection. My work demands a degree of familiarity with the source material, so I find it important to immerse myself in the pockets of the internet that I am drawing upon. This includes spending time on forums to study the written mannerisms and beliefs of a specific community, watching innumerable videos that all pertain to the same subject matter or focus on the same trend, and purposely training the algorithms on platforms like Instagram and TikTok to flood my feed with very specific content. From this research, I gather large quantities of found media that I later use as artistic material, allowing the visual language of my work to adapt to the aesthetic conventions of the source material.

I strive to engage with digital content not just as a passive observer but as an active participant in the collaborative development of a social ecosystem. The content I collect and rework becomes a vehicle for exploration, critique, and dialogue about our collective relationship with media. My work is both a response to and a reflection of the vast digital landscape we inhabit, challenging viewers to reconsider how they interact with and are shaped by the media they consume